Toronto singer, songwriter and multi-instrumentalist AVIV, who pens D.I.Y. pop that feels universally relatable, grew up surrounded by music and learned to play piano and guitar at a young age. During the pandemic, she began writing songs in her bedroom, inspired by artists like Elliott Smith, Lorde and Radiohead, which led her to sign with Photo Finish Records in the US, and Dine Alone Records in her native Canada.
Since early 2021, AVIV has been writing and recording her debut EP, an evocative, hook-laden collection of songs called Drowning in the Culture. “I had a lot of unanswered questions and somehow every single song answered one of them for me,” she says of the EP. “I answered my questions and I hope that, in some way, the listeners’ questions are a step closer to being answered, as well.”